On Tour Resources 2024: Ticketing and Engagement


Most hosts use Eventbrite for their tickets but you can use any platform you like. If your CRM program offers its own ticketing system that can streamline your system and data collection after the event.  When determining your ticket price levels, while these are often location dependent, we highly recommend offering at least 1 lower ticket level (or discount code) to ensure that your event is accessible to all in your community.  Have questions about ticketing systems and prices? Reach out to your event coordinator and we can help with recommendations.

Attendee Engagement

With video-on-demand only events, it is critically important to have a plan for attendee engagement. The best place to start is here: treat your virtual event as much like an in-person event as possible. Remember that people are not purchasing tickets just to watch films; they are attending your event for a sense of community and involvement. Having a plan for engagement will not only help you sell more tickets, but will foster deeper connections with your constituents both during your event and in the future.

Click here for ideas and suggestions on how to engage your audience!