Abraham Joffe (Director/Producer), Dom West ACS (Producer, Director of Photography, Louis Cooper Robinson (Producer) | 2025 | 100 min.
2026 Official Selection
Trade Secret follows three unlikely allies on a mission to protect polar bears from international commercial trade. Filmed over six years across nine countries, the film exposes the sanctioned sale of hundreds of polar bears each year on the global market. But as the investigation deepens, it uncovers a disturbing truth: those entrusted with safeguarding the species may be entangled in their continued commercialisation. The film raises urgent questions about how we protect vulnerable species in a world where the lines between protection and exploitation have become blurred.
Abraham Joffe ACS is an award-winning director, producer, and cinematographer whose work spans more than 50 countries and all seven continents. He created and directed the acclaimed Netflix series Tales by Light and Our Oceans – Southern Ocean, celebrated for their cinematic storytelling and powerful connection to the natural world.
In 2025, Abraham released his debut feature documentary Trade Secret—a six-year investigation into the polar bear skin trade filmed across nine countries. The film has received widespread critical acclaim, winning the Golden Panda Award at Wildscreen, along with multiple international honours, and has been hailed as one of the most impactful environmental documentaries of recent years.
Abraham was named Australian Cinematographer of the Year by the Australian Cinematographers Society and is known for pushing the boundaries of visual storytelling to create films that inspire awareness and action.
