Jim Cochran arrived at work before dawn. He walked out into the strawberry fields. As the sun rose and light hit the field, he began to smell chemicals. His eyes watered. His head spun. He started to shake. He had just walked into a field that had been sprayed with pesticides. From this experience, Jim Cochran helped invent the organic strawberry industry. After pioneering and profiting from a healthier crop, he turned his attention to the health of his workers.

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