On Tour Resources 2026: Marketing
Click Here for 2026 Hosts Marketing Resource Plan

- Create outreach list (Easy, Low-Hanging, Beyond Choir)
- Recruit Ticket Captains
- Schedule weekly email updates
- Design posters & handbills
- Pitch local radio + newspaper
- Build event web page & share across all channels
- Host a final “postering day” 2 weeks before event
- Encourage everyone to bring a friend
You don’t need a big budget — just creativity, connection, and consistency.
Your goal: fill seats, raise funds, and grow your local environmental impact.
Remember: you keep all the ticket, sponsorship, raffle, and concession income!
Outreach = Inviting people personally.
This is your most powerful (and affordable) marketing tool. You’re not just selling tickets — you’re building community.
Once outreach is moving, make sure the community sees the event everywhere.
Remember: You’re not just promoting a night of films —
you’re inviting your community to be part of something meaningful.
Every conversation, post, and handbill helps connect people with your cause.






